What does Big Data analytics have to do with the Simpsons?

February 4, 2015 Analytics, Marketing

Extract from a reference story by SAS: Big Data Analytics brings significant benefits for the impact-oriented management of cross-media marketing campaigns. This is the central finding of a current research work at the Lucerne University of Applied Sciences and Arts. Under the title “Advanced Analytics: Leveraging Integrated Data Analysis in Mass Media Campaigns, Using a Suva Campaign”, Esther Cahn devoted herself to completing her master’s degree course on whether the analysis of big data for integrated campaigns can provide more information than traditional empirical advertising research.

Read the complete story: http://www.sas.com/de_ch/customers/suva-bda.html