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Increase the relevance in Customer Experience thanks to Big Data

April 24, 2016 Events, General information

Have you ever considered how customer experience and big data are related? We are convinced that these two topics are inextricably linked through digitization in marketing and that it's essential for marketers to have a basic understanding. More information: https://www.hslu.ch/de-ch/wirtschaft/weiterbildung/cas/ikm/digital-customer-experience

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What does Big Data analytics have to do with the Simpsons?

May 26, 2015 General information

Can advertising planning and advertising impact research benefit in practice through Big Data Analytics? Are there significant correlations between the placement of commercials and the conversion rate? In the SAS Magazine thinkforward this question is answered by Esther Cahn, Suva.

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MIT Sloan Management Review: Analytics talent is driving competitive advantage at data-oriented companies

May 22, 2015 General information

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits. This fifth annual survey of business executives, managers and analytics professionals from organizations located around the world…

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The problems of classical market research

May 11, 2015 General information

In the run-up to the British elections, the big polls were totally off the mark. In retrospect, the reasons are sought. Tagesanzeiger.ch reports an article about it. As one possible reason is mentioned, quote: "... that there are many "shy"…

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Predictive Analytics in Marketing: staring into a crystal ball …?

May 11, 2015 General information

... or: Why my retailer knows that my daughter is pregnant ...? https://youtu.be/xdwYE0723tc In the HSLU Blog you will find the whole interview by Jasmina Causevic and Robert Schumacher. Blog: http://blog.hslu.ch/omm/2015/05/08/ende-der-zukunft/

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Is classical television advertising an obsolete model?

April 30, 2015 General information

How it all started ... As a kid, I grew up like many of my age: Saturday night was TV evening! Big shows like "Der grosse Preis", "Candid Camera" and many more were flickering on the screen. Not that I…

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