Presentation at Listen 14

March 10, 2015 General information

Esther cahn and Robert Schumacher presented the Suva case at the Listen 14. Afterwards, the whole topic was discussed in a short workshop. The Lucerne University of Applied Sciences and Arts summarizes the learnings as follows: The Brand Experience of the…

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What does Big Data analytics have to do with the Simpsons?

February 4, 2015 Analytics, Marketing

Extract from a reference story by SAS: Big Data Analytics brings significant benefits for the impact-oriented management of cross-media marketing campaigns. This is the central finding of a current research work at the Lucerne University of Applied Sciences and Arts.…

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