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Know what has happened

March 31, 2015 Analytics, Marketing

"Are your marketers still reading from the coffee grounds?" This is how Computworld teasers its edition no. 5 on the website. Read the article:  Big Data im Marketingcontrolling_CW5

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Presentation at the SAS forum

March 22, 2015 Analytics, Events

On May 12, 2015, the SAS Switzerland Forum will take place in Zurich. As part of a speech, the Suva case is presented, which was created in the context of the master's thesis by Esther Cahn. This is regarded as…

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Would you start without orientation if you want to reach the goal in an efficient way?

Big Data helps with orientation and finding the right path - like a map  in a foreign city. This applies to many business divisions and it also applies to campaigns. In the mass media reporting process of campaigns, the possibilities…

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Presentation at Listen 14

March 10, 2015 General information

Esther cahn and Robert Schumacher presented the Suva case at the Listen 14. Afterwards, the whole topic was discussed in a short workshop. The Lucerne University of Applied Sciences and Arts summarizes the learnings as follows: The Brand Experience of the…

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What does Big Data analytics have to do with the Simpsons?

February 4, 2015 Analytics, Marketing

Extract from a reference story by SAS: Big Data Analytics brings significant benefits for the impact-oriented management of cross-media marketing campaigns. This is the central finding of a current research work at the Lucerne University of Applied Sciences and Arts.…

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