Presentation at Listen 14

March 10, 2015 General information

Esther cahn and Robert Schumacher presented the Suva case at the Listen 14. Afterwards, the whole topic was discussed in a short workshop. The Lucerne University of Applied Sciences and Arts summarizes the learnings as follows:

  • The Brand Experience of the customer emerges from a coordinated strategy across all channels and customer touchpoints.
  • The previous inadequate campaign controlling can be improved by integrated data analysis.
  • There are correlations between the media contacts and conversions that can be measured and from which specific optimizations can be derived.

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