Presentation of Swiss Online Marketing

April 12, 2015 General information

“Big data will become the central challenge for marketing in the coming years,” Marcel Altherr is quoted in the online news of Marketing & Communications. At the Swiss Online Marketing, he will speak about “Big Data @ Marketing: Recognize Opportunities, Understand Risks”. The presentation will take place on 15.04.2015 from 16:45 – 17:15 in Praxisforum 2 – Halle 1. Before and after, Marcel Altherr will be present at the Lucerne University of Applied Sciences and Arts in his role as Head of CAS Online Customer Integration and Management. http://www.m-k.ch/big-data-chancen-und-gefahren/