Signifikant and HSLU (Lucerne University of Applied Sciences and Arts) launch research project

June 28, 2016 General information

The common goal of Signifikant and Lucerne University of Applied Sciences and Arts is to develop a solution (software) that will enable near-real-time monitoring and control to optimize the performance of marketing campaigns across different channels and to determine the ideal communication mix.

The development of the “campaign mixing console” is carried out with the support of the SWA (Association of Swiss Advertisers) and well-known advertisers. Furthermore, Significant is supported by its partners GateB and Konnex.