Analyse in real time how many contacts you need per conversion. The RCC figure will put an end to speculating over advertising impact.

No more gut decisions – it’s time for hard-and-fast information.

SIGNIFIKANT.ONE is the tool for advertisers who want to know how well each channel is performing within their media mix.

SIGNIFIKANT.ONE helps you manage campaigns effectively.

RCC (required contacts per conversion). The lower the figure, the better the campaign’s performance.
Top and Flop Performers gives you a quick overview of the campaigns.
Here you see when an event (positive or negative) happened.
RCC (required contacts per conversion). The lower the figure, the better the campaign’s performance.
Top and Flop Performers gives you a quick overview of the campaigns.
Here you see when an event (positive or negative) happened.
Advertising impact (RCC) per channel.
Factors such as the weather are displayed clearly.
The number of conversions is shown per channel.
The figures can be shown daily, weekly or monthly.
Compare the RCC with a benchmark of your choice.

Procedure

1

Data collection

Your media and conversion data (online/offline) is collected in the data pool with a high level of automation.
2

Enrichment

Your data is enriched with relevant supplementary information (e.g. movement data and weather data).
3

Analysis

The most relevant data is identified automatically using over 200 high-performance, scientifically validated algorithms, and applied in real time.
4

Graphic formatting

Your results are formatted graphically in real time and presented clearly on the SIGNIFIKANT.ONE dashboard.

Benefits

Control

Full transparency on the impact of your advertising investment

Comparability

Objective comparability using the standardised, cross-channel currency of RCC (required contacts per conversion).

Channel effectiveness

Optimised media investment based on CPC (cost per conversion).

Convenience

Easy access to your online dashboard at any time & in real time.

Credibility

An independent, scientifically validated software solution.

I would like to find out more about the potential of RCC analysis for my mass media campaigns.

Request demo