Signifikant and the HSLU (Lucerne University of Applied Sciences and Arts) jointly launch a research project

The common goal of the Signifikant and the Lucerne University of Applied Sciences and Arts is to develop a solution (software) that enables timely monitoring and control in order to optimize the performance of marketing campaigns via various channels and to determine the ideal communication mix.

The development of the “Campaign Mixing Console” is supported by the SWA (Association of Swiss Advertisers) und prominent advertiser. In addition, Significant is supported by its partners GateB and Konnex.