Boot camp for big data campaign controlling

    • Participants: Project managers, division managers, team leaders in marketing, sales, CRM, e-commerce and campaign mangement
    • Duration: 1.5 days workshop
    • Topic: Concrete approach into the topic of Big Data Marketing and specifically data-based campaign controlling are often difficult. But it’s only difficult until you have done it once.
    • Main topics / content: In this boot camp the participants develop the first concrete steps on the topic “data-based campaign controlling”.
    • Methodology: Keynote speech or interactive workshop. The participants are interactively involved and receive corresponding documents.
    • Benefit / take away: The self-developed foundation serves as a starting point for further action. The participants have developed an impact chain analysis themselves and are therefore able to present a campaign analysis in their company.
    • Related offers: An in-depth “Boot Camp for Big Data Campaign Controlling” offer shows how to concretely get started with this topic.


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