Esther Cahn

CEO / Founder

Esther Cahn is an acknowledged specialist in campaigns: strategy, planning, controlling and optimisation. She managed the media budgets of both national and international brands as a media planner at Konnex and, prior to that, Carat Switzerland. A digital media and campaigning communications specialist, she then went on to manage the social media activities, the conceptualisation and planning of digital campaigns, and the search engine marketing and web analysis functions at Suva. Later on, as Analytics Team Leader at Suva, she managed a team of specialists in the areas of customer intelligence, web analysis and market research. She has been Managing Partner of Signifikant Solutions AG since the autumn of 2016.

Esther Cahn completed an MAS in Digital Marketing and Communication Management at the Lucerne University of Applied Sciences and Arts. As part of her master’s thesis, she examined the benefits of integrated data analysis in mass media campaigns and discovered new opportunities for impact-related campaign controlling.